Fractional Chief Revenue Officer (CRO) | Learntastic

This is a fractional, US-based leadership role focused on building and scaling the company’s revenue engine across multiple channels, including B2C, B2B, and enterprise/government contracts. You will be responsible for driving growth strategy and execution in a fast-scaling, AI-driven learning platform.

What You’ll Do

You will own and execute the end-to-end revenue strategy for the US market, driving growth across consumer, enterprise, and bid-based channels. This includes identifying and unlocking new revenue opportunities through partnerships, affiliates, and marketplace expansion.

You will oversee performance marketing efforts, optimizing paid acquisition channels and improving conversion rates across the funnel. You will ensure strong alignment between acquisition costs, lifetime value, and overall revenue efficiency.

You will build and scale B2B sales and partnership channels, working with training providers, staffing agencies, and enterprise clients. This includes developing both outbound and inbound sales strategies to drive pipeline and close opportunities.

You will lead the strategy and execution of RFPs, RFIs, and enterprise bid processes, identifying and pursuing opportunities across government contracts and institutional partnerships while improving win rates through stronger positioning and pricing strategies.

You will define and optimize product monetization strategies, including pricing, bundling, upsell opportunities, and subscription models to increase average order value and retention.

You will establish and manage revenue analytics and reporting, tracking key metrics such as CAC, LTV, and conversion rates, and using data to continuously improve performance across all channels.

Who You Are

You have extensive experience in revenue leadership, with a track record of scaling revenue in e-learning, EdTech, or digital platforms within the US market.

You are comfortable operating across performance marketing, enterprise sales, partnerships, and bid-based revenue channels, with a strong understanding of how these functions work together to drive growth.

You have experience managing RFP and enterprise sales processes and understand how to position and win large contracts.

You are hands-on and execution-focused, able to move quickly in a fast-paced environment while maintaining strategic oversight.

You are data-driven, using metrics and performance insights to guide decision-making and optimize outcomes.

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