About the Company
Our client is one of the world's most respected luxury travel brands, creating highly bespoke travel experiences across some of the globe's most extraordinary destinations.
As part of a globally recognized conservation and hospitality group, the organization combines exceptional customer experiences with a strong commitment to:
- Wildlife conservation
- Community development
- Sustainable tourism
- Positive social and environmental impact
With an established leadership team, strong commercial performance, and ambitious growth plans, the company is seeking a Marketing Director to join on a maternity cover contract.
Position
Marketing Director
Contract Type: 9-Month Maternity Cover
Location: United Kingdom
Work Arrangement: Fully Remote
Employment Type: Part-Time
Schedule: 3 Days Per Week
Reports To: Managing Director
Compensation
Salary: £100,000 FTE
Compensation will be adjusted based on the agreed part-time schedule.
Role Overview
This is a senior leadership opportunity for an experienced marketing executive to lead an established marketing function during a maternity cover period.
The successful candidate will oversee brand, content, digital marketing, CRM, customer experience, and performance marketing activities while ensuring alignment with commercial objectives and long-term growth goals.
The role combines strategic leadership, team management, commercial oversight, and cross-functional collaboration within a highly respected luxury consumer brand.
Key Responsibilities
Marketing Leadership
Provide leadership and direction to a marketing team of approximately 17 professionals.
Lead and support two senior direct reports responsible for:
- Brand & Content
- Digital Marketing
Maintain team performance, engagement, and operational effectiveness throughout the contract period.
Strategic Marketing Management
Execute and oversee marketing strategy aligned with business objectives and growth plans.
Ensure consistency and excellence across all customer touchpoints.
Support continued commercial growth while maintaining premium brand positioning.
Brand & Content Oversight
Act as senior editorial lead across:
- Content strategy
- Social media
- Email marketing
- Website content
- Editorial publications
Oversee a flagship editorial publication alongside broader content and brand initiatives.
Digital Marketing & Customer Acquisition
Provide strategic oversight for:
- Website strategy and development
- CRM initiatives
- SEO programs
- Social media strategy
- Customer journey optimization
- Digital marketing campaigns
Partner with Group Digital teams on:
- Performance marketing
- Budget allocation
- Customer acquisition initiatives
Cross-Functional Collaboration
Work closely with:
- Sales leadership
- Operations teams
- Commercial stakeholders
- Customer experience teams
Ensure marketing activities support:
- Revenue growth
- Lead quality
- Customer acquisition
- Business priorities
Agency & Vendor Management
Manage relationships with external partners including:
- PR agencies
- Design agencies
- Development partners
- Specialist marketing vendors
Ensure external resources align with strategic objectives and brand standards.
Budgeting & Reporting
Support:
- Annual planning processes
- Budget management
- Commercial forecasting
Provide performance reporting and strategic updates to senior leadership stakeholders.
Ideal Candidate Profile
Required Experience
Proven experience at one of the following levels:
- Marketing Director
- Head of Marketing
- Senior Marketing Leader
Experience within:
- Luxury brands
- Premium consumer businesses
- Hospitality
- Travel
- Service-led organizations
Leadership Experience
Strong people leadership experience managing established marketing teams.
Ability to quickly build trust, maintain momentum, and integrate into existing leadership structures.
Marketing Expertise
Broad experience across:
- Brand marketing
- Content marketing
- Digital marketing
- Customer acquisition
- CRM
- Performance marketing
- Customer experience
Commercial Acumen
Ability to connect marketing performance directly to:
- Revenue growth
- Customer quality
- Commercial outcomes
- Business performance
Strong stakeholder management and cross-functional leadership skills.
Preferred Experience
Experience within:
- Matrix organizations
- Group structures
- High-growth environments
Previous experience in:
- Interim leadership roles
- Maternity cover assignments
- Fractional executive positions
is beneficial but not required.