About the Company

STOIX is conducting a confidential search for a fast-growing, founder-led and profitable health and wellness brand.

The business has scaled to approximately £8m in revenue on a bootstrapped basis and is targeting £15m–£20m over the next two to three years. Finance is currently managed by the founder alongside an external accountant, and the business is now looking to bring genuine commercial finance capability in-house.

The Role

This will be the company's first fractional Finance Director/CFO. The role will take ownership of core financial reporting while providing commercial insight and acting as a strategic sounding board to the Founder.

The successful candidate will help strengthen financial visibility, improve decision-making and identify opportunities to improve margins and support future growth, including potential acquisitions.

Key Responsibilities

Financial Management & Reporting

• Own P&L and rolling cash flow reporting as the function moves fully in-house.
• Build robust e-commerce and contribution margin reporting.
• Improve financial visibility across the business.

Commercial Analysis

• Drive LTV, CAC and cohort analysis to support sharper growth decisions.
• Identify operational and margin improvement opportunities.
• Evaluate acquisitive growth opportunities.

Strategic Partnership

• Act as a genuine commercial sounding board to the Founder.
• Challenge and support the business on key financial and commercial decisions.
• Provide hands-on finance leadership rather than operating purely as a reporting function.

Qualifications

• Proven fractional CFO or Finance Director experience.
• Strong DTC or e-commerce finance background, ideally with experience scaling a business through a similar revenue journey.
• Experience working in a business with a manufacturing or own-production element.
• Commercially minded, with a track record of delivering practical business impact.
• Familiarity with modern, AI-enabled finance tools.
• Ability to move at pace in a fast-growing, entrepreneurial environment.
• Willingness to challenge as well as support the Founder.

Preferred Qualifications

• Exposure to M&A or acquisitive growth.
• UK-based.
• Reasonably local to the Southeast.

Compensation

Approximately £750–£1,000 per day, dependent on experience, via own limited company.

Time Commitment

Approximately 1–2 days per week.

Location

Remote, with the ideal candidate able to meet the Founder in the London area on a regular basis.

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