About Klaen

Klaen is a fashion-tech company focused on the 45+ active consumer market.

Its Movement Wear™ range is designed as elevated athleisure for women and men aged 45 and over, with an emphasis on flattering cuts, support, durability, and everyday wear.

Klaen is preparing to launch its Movement Wear™ range to establish brand recognition, customer loyalty, and market presence. A future product line will incorporate the company's proprietary energy-harvesting textile technology, for which a patent has been granted.

The company is currently a small, founder-led team at the pre-launch stage.

The Role

The Marketing Director will lead Klaen's overall marketing strategy and support the launch of the company's Movement Wear™ brand in the fashion and athleisure market.

The role will focus on developing and executing marketing plans, establishing brand positioning, and managing campaigns designed to build awareness and establish Klaen in the marketplace.

The Marketing Director will work closely with Ewan, who has an advertising background, and will bring additional marketing and fashion-sector experience to the business.

Key Responsibilities

Marketing Strategy

• Develop and execute Klaen's overall marketing strategy.
• Build marketing plans aligned with the launch and growth of the Movement Wear™ range.
• Establish priorities and campaigns to support brand recognition and customer acquisition.
• Help shape the company's approach to entering the fashion and athleisure market.

Brand Development

• Develop and refine Klaen's brand positioning.
• Build awareness of the Movement Wear™ range and establish the brand in its target market.
• Develop messaging that resonates with the 45+ active consumer audience.
• Support long-term customer loyalty and brand development.

Campaigns & Market Launch

• Plan and manage marketing campaigns supporting the product launch.
• Develop initiatives to generate awareness and introduce Klaen to the market.
• Monitor campaign performance and refine activity based on results.
• Support the broader commercialization of the Movement Wear™ range.

Qualifications

• Strong marketing experience, ideally within fashion or athleisure.
• Experience developing and executing marketing strategies and campaigns.
• Strong understanding of brand positioning and market development.
• Ability to work effectively in a small, founder-led environment.
• Comfortable taking ownership and building marketing capabilities from the pre-launch stage.
• Strong communication and collaboration skills.

Preferred Qualifications

• Experience in the fashion industry.
• Experience in athleisure or consumer apparel.
• Experience launching a new consumer brand or product.
• Background in brand marketing and customer acquisition.

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