About 1r Agency

1r Agency is a digital commerce agency that partners with leading and emerging brands to create high-performing digital experiences and drive growth.

The agency works across strategy, design, technology, and marketing, with deep expertise in the Shopify and Klaviyo ecosystem.

The Role

1r Agency is seeking a Fractional Director of Marketing to lead the agency's marketing strategy and turn its expertise, client work, and point of view into marketing that builds awareness, strengthens the brand, and supports new business growth.

This is a hands-on leadership role for an experienced B2B marketer who can move between strategy and execution. The Director will work closely with the VP of Growth Marketing, Director of Business Development, agency leadership, and internal subject-matter experts to identify high-value marketing opportunities and turn them into campaigns, content, events, and experiences.

Key Responsibilities

Marketing Strategy & Planning

• Partner with the VP of Growth Marketing to develop and execute 1r's marketing strategy and priorities.
• Translate business and growth goals into focused marketing initiatives and campaigns.
• Develop and manage the marketing calendar.
• Identify opportunities to leverage 1r's expertise, client work, partnerships, and industry perspective.
• Establish clear marketing priorities, processes, and ways of working.
• Recommend the appropriate use of internal resources, agency talent, freelancers, and external partners.

Content, Thought Leadership & Social

• Lead content and thought leadership strategy across LinkedIn, email, the website, and other priority channels.
• Identify stories, insights, trends, and points of view worth bringing to market.
• Develop and oversee thought leadership content for 1r leadership, including ghostwriting and founder POV.
• Maintain a consistent and differentiated brand voice.
• Guide the development of editorial content, campaign assets, downloadable resources, and other lead-generation content.
• Use performance insights to continuously improve content strategy and distribution.

Client Storytelling & Case Studies

• Build a consistent pipeline of client stories, case studies, testimonials, and proof points.
• Identify strong stories within 1r's client work.
• Interview clients and internal teams to uncover insights, results, and narratives.
• Lead case studies from concept through publication.
• Develop systems for repurposing client successes across social, email, website, awards, and sales enablement.
• Lead the strategy and development of relevant industry award submissions.

Campaigns & Lead Generation

• Develop and oversee integrated campaigns tied to business priorities, industry trends, and customer needs.
• Lead the strategy for email marketing and nurture initiatives.
• Develop lead-generation opportunities such as reports, guides, audits, webinars, and other valuable content.
• Partner with subject-matter experts to turn agency expertise into market-facing content.
• Develop campaign briefs and oversee execution across owned, social, email, website, and partner channels.
• Establish measurement frameworks and use performance data to optimize campaigns.

Co-Marketing Partnerships

• Work with the Director of Business Development to turn strategic partner relationships into marketing opportunities.
• Develop marketing strategies for priority technology and ecosystem partnerships.
• Identify and prioritize high-value co-marketing opportunities.
• Lead joint webinars, content, campaigns, newsletter partnerships, and other activations.
• Collaborate with partner marketing teams on messaging, creative, promotion, and distribution.
• Establish repeatable processes for activating and measuring partner marketing opportunities.

Events & Webinars

• Develop marketing strategies for priority conferences, industry events, webinars, and 1r-hosted experiences.
• Build pre-event, onsite, and post-event marketing plans.
• Lead webinar strategy and execution with clients, partners, and internal experts.
• Support promotion of 1r-hosted dinners, networking events, and other experiences.
• Partner with Business Development on audience strategy, invitations, meeting generation, and follow-up.
• Measure event performance and identify opportunities to improve future programs.

Website & Brand

• Guide marketing content and messaging across the 1r website.
• Identify opportunities for new landing pages, service content, case studies, and thought leadership.
• Partner with internal design and development resources on marketing-related website initiatives.
• Help evolve 1r's positioning, messaging, and brand presentation.
• Ensure capabilities, client work, awards, and agency developments are reflected across relevant channels.

Marketing Operations & Measurement

• Establish clear marketing processes, workflows, and priorities.
• Manage marketing projects across internal teams and external resources.
• Develop briefs, timelines, and accountability across initiatives.
• Maintain organized marketing assets, templates, and content libraries.
• Monitor performance across website, social, email, campaigns, and events.
• Develop regular reporting and insights for the VP of Growth Marketing and agency leadership.
• Continuously identify opportunities to make marketing more efficient, focused, and effective.

Qualifications

• 7–10+ years of marketing experience, preferably within an agency, ecommerce, SaaS, technology, or digital commerce environment.
• Experience owning or leading a B2B marketing function or significant portion of one.
• Excellent writing, editing, storytelling, and communication skills.
• Strong understanding of content, thought leadership, email, campaigns, events, and demand generation.
• Experience developing compelling case studies and customer stories.
• Experience working directly with founders, executives, sales/business development teams, clients, and external partners.
• Strong strategic and project management skills.
• Ability to prioritize effectively and operate with limited time and resources.
• Experience developing marketing programs from the ground up.
• Comfortable being both strategic and hands-on.
• Highly independent, organized, and proactive.

Preferred Qualifications

• Familiarity with Shopify, Klaviyo, ecommerce, or the broader digital commerce ecosystem.
• Experience using AI tools to improve marketing workflows and outputs while maintaining quality, creativity, and brand voice.

Key Attributes

• Naturally identify stories and marketing opportunities within ongoing client work.
• Ability to turn business objectives into focused marketing plans.
• Ability to make B2B marketing interesting, relevant, and human.
• Exceptional writing skills with the ability to adapt to different voices and audiences.
• Strong ability to maximize limited time, resources, and budget.
• Comfortable working with executives and senior stakeholders.
• Willingness to build processes where they do not yet exist.
• Good judgment about when to execute personally and when to bring in additional resources.
• Understanding of how content, client proof, email, events, partnerships, and campaigns work together to support growth.
• Comfortable operating in a fast-moving agency environment where priorities can change quickly.

Success Measures

• Marketing Strategy Execution: Focused marketing strategy and consistent execution against 1r's highest-priority growth initiatives.
• Brand & Thought Leadership: Increased visibility, engagement, and differentiation among target audiences.
• Qualified Demand: Consistent generation of qualified leads and marketing-sourced opportunities aligned with the ideal client profile.
• Client & Partner Marketing: Strong pipeline of case studies, client stories, awards, events, and co-marketing initiatives that support new business.
• Marketing Performance: Clear measurement of channel and campaign performance, with insights used to improve effectiveness.
• Marketing Operations: Efficient processes, workflows, and resource allocation that maximize the impact of the fractional marketing function.

Additional Information

• Flexible, remote-first environment.
• No visa sponsorship is currently offered.

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