The Role

The Firm is seeking a Director of Marketing to lead and execute its strategic marketing and growth initiatives. The role is responsible for building brand visibility, expanding client acquisition channels, supporting CLE promotion, and strengthening the Firm’s positioning as a national authority in AI law and regulation.

The role is suited to a marketing professional with experience in professional services, law firms, regulatory consulting, or policy-focused organizations.

Key Responsibilities

Strategic Marketing Leadership

• Develop and implement a comprehensive marketing strategy aligned with the Firm’s growth objectives.
• Define and refine brand positioning across AI regulation, legislative advisory, and litigation.
• Identify and pursue new client acquisition channels.

Digital Presence & Brand Management

• Oversee website content, updates, and optimization.
• Manage LinkedIn and other professional platforms to increase engagement and visibility.
• Coordinate consistent branding across publications, CLE materials, and public-facing communications.

CLE & Event Promotion

• Develop and execute marketing campaigns for CLE programs and speaking engagements.
• Build and manage targeted email campaigns for lawyers, general counsel, policymakers, and law schools.
• Track registration metrics and optimize promotional performance.

Media & Thought Leadership

• Support publication strategy for articles, alerts, and commentary related to AI law and regulation.
• Assist with podcast promotion and distribution strategy.
• Identify speaking, panel, and media opportunities aligned with Firm priorities.

Business Development Support

• Assist with proposals, pitch materials, and capability statements.
• Develop concise client-facing materials that clearly articulate service offerings.
• Track inbound inquiries and support conversion strategy.

Qualifications

• 5+ years of marketing experience, preferably in a law firm, consulting firm, policy organization, or professional services environment.
• Demonstrated ability to build brand visibility in a niche or emerging practice area.
• Strong writing and editing skills.
• Experience with email marketing platforms, CRM systems, and LinkedIn growth strategies.
• High degree of professionalism, discretion, and independent judgment.

Preferred Qualifications

• Experience marketing legal or regulatory services.
• Familiarity with AI, technology policy, privacy, or administrative law issues.
• Background in marketing CLE programs or legal education initiatives.

Success Metrics

• Measurable growth in qualified inbound inquiries.
• Increased visibility among legal and regulatory audiences.
• Consistent CLE registrations and audience expansion.
• Clear, professional, and cohesive brand positioning across platforms.

Application Process

Interested candidates should submit:

• Resume
• Brief cover letter outlining relevant experience
• Optional portfolio or examples of marketing campaigns

Email: Oliver@TheRobertsLegalFirm.com
Subject: “Director of Marketing (Part-Time) Application”

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