About the job

We're hiring a Head of RevOps (Fractional) to own our GTM strategy and lead our execution layer as we go live.

Summary

• Flexible Title: Can tailor to reflect your skills & experience — e.g. RevOps — GTM Lead, Director of RevOps, or Head of RevOps.
• Flexible Time: Fractional (contract); part-time or side-gig possible.
• Flexible Commitment: Can do short-term (e.g. build the engine and hand off) or long-term fractional.
  
  

Why so flexible? We're a funded startup racing to launch. We need a leader who can own multi-channel lead gen and has experience leading tactical execution (roles and vendors). Fractional lets us get operator-level leadership and clear ownership without a full-time commitment. A successful launch translates into a permanent leadership role for the right person.

‍About Us

We're a credible, funded, remote-first startup led by a serial technical founder, backed by a 20-person team. The product is live in private alpha. Learn more about our founder, team, and comp structures at list-lab.org.About The Role

You own the key elements of our go-to-market and multi-channel lead gen. You set the strategy—and you know the tech stack (email, automation tools, CRM, AI) so you can drive the vision, lead the team, and hold everyone accountable. Technical proficiency and execution matter: you're fluent in OKRs, KPIs, reporting, iteration, and A/B testing; you set direction, evaluate what's working, and guide iterations fast. You'll lead and coordinate execution across channels—email, LinkedIn automation, Facebook/social, manual social, pay-per-lead—setting priorities, aligning playbooks, and ensuring qualified leads flow through. Strategic plus operational: you're accountable for pipeline and team coordination. We're looking for a leader, not a marketing manager—someone who already understands the ins and outs of technical implementation.

‍Compensation

Up to $260,000 max total annual compensation in Tier 1 cities; cash and equity components to be negotiated (amount reflects combined cash and equity components).What Success Looks Like In 30 Days

• GTM priorities and sequencing clear; all core channels live with clear ownership, metrics, and early reporting.
• Experiments and campaigns firing (email, LinkedIn, etc.); you're iterating on what works.
• Playbooks, reporting, and tooling aligned across channels; you're in rhythm with the founder and RevOps team on who owns what.
  
  

What You'll Do

• Own GTM build-out; set priorities and success metrics (OKRs/KPIs).
• Write messaging and guide iterations on what works—copy, sequences, creative; you're in the loop as we test and learn.
• Lead and coordinate execution roles and vendors; ensure clear handoffs and pipeline flow.
• Align playbooks, reporting, and tooling across channels; remove blockers.
• Collaborate with the founder and hiring manager on hiring, capacity, and deprioritization.
  
  

What We're Looking For

• Leader with operator background — former/current operator with leadership experience; you've built or overseen the tech stack (email platforms, automation tools, CRM, AI) that powers outreach; you set direction, evaluate what's working, and guide iterations.
• Fluency in OKRs, KPIs, reporting, iteration, A/B testing, and technical implementation.
• Experience leading tactical execution roles and/or vendors for automated and manual outreach across channels.
• Hands-on familiarity with multi-channel lead gen; you lead and coordinate the team and vendors who run the work.
• Comfort in a startup environment: fractional engagement, ambiguity, fast iteration.
• Strong communication and alignment with technical founder and hiring manager.

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